Youth Capacity Building Project
Nā Leo o Hawai’i is pleased to unveil three premiere commercials created in partnership with the County of Hawai’i that were aired on TV during the 2019 Merrie Monarch.
The Youth Capacity Building Project was an exciting work opportunity for local high school students with interest in tourism and filmmaking. Students were mentored by our staff as they went through the brainstorming, pre-production, production, and post-production stages of creating three promos to showcase the charms of Hilo for visitors.
“Far too often, tourists see Hilo as a rainy town,” said Micah Alameda, Marketing Manager for NLOH and NLTV. “Locals love Hilo for its family feel, history, and aloha spirit. The kids immediately identified these themes and, with guidance of our production team, created some pretty amazing promos. I think the people of Hilo are going to be very excited to see what these students have created.”
NLOH seeks to provide educational opportunities for Big Island students to educate them in the power of media and give them real workplace experience that will give them an edge in college and job opportunities.
“We are proud that NLOH was able to mentor these students and that we could help bring their vision to life,” said Mr. Stacy K. Higa, President and CEO. “We can’t wait to provide more educational opportunities for all our keiki on Hawai’i Island and hope the residents of Hilo will help congratulate these students on a job well done.”
This project and grant was made possible by the County Department of Research and Development.
Youth Capacity Building Project: Aloha